Fitzura

A zero - to - market solution to give people into fitness, something to be proud of, something they could use as a token of their hard work. Fitzura was a social status symbol coupled with elements of gamification, with an algorithm that took users' physical activity (running) and assigned them a score based on their activity statistics. The scores add up to unlock four levels: Athlete, Advanced, Professional and Legendary. Each level is associated with a unique visual identity, reflected in the apparel that users would be able to access and buy after crossing the threshold. With every increasing level, the design added value, and worth increased. Our users got to show off their consistent efforts and capabilities in their social circles through their apparel.

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Role: Co-Founder and Chief Design Officer